Consumer Insights and Strategy
People are complex, with dynamic goals, needs and preferences, and research to inform consumer strategies and policies must be able to captures these intricacies. We have applied choice research to tackle challenges, from consumer co-design of products and services, through to pricing, through to market share growth.
We use a combination of choice modelling, behavioural economics and the Vennli strategic growth platform, to understand what drives consumers across a range of categories, including: education, FMCGs, agricultural products and emerging technologies.
Prof Swait is one of our experts. Learn more about his work here.
Prof Baddeley is one of our experts. Learn more about her work here.
See more about our team of researchers.
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