Institute for Choice
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Welcome to the Institute for Choice
We are a world-leader in the development of methodologies for understanding and predicting human behaviour.
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Copycats & Contrarians
Professor Michelle Baddeley's new book "Copycats & Contrarians" is now available from Yale Press.
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Why we herd and how it can harm us
Professor Michelle Baddeley featured on an ABC RN Life Matters Podcast to explain human herding.
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Transportation in a Carbon Constrained World
Professor Andreas Schafer discusses new research on how transportation is changing in a carbon constrained world.
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We all make hundreds of choices every single day. The Institute for Choice (I4C) are dedicated to understanding these choices and the decision-making processes that drive them.
With our choice expertise, we can help you understand why people make the choices they do and predict what choices they’ll make in the future. Our team of global choice modelling experts produce innovative research to help governments and organisations make better decisions and more effective policies.
We collaborate with researchers across the transport, environment and health disciplines. We are proud of I4C’s global network of leading academics and equally proud of our project management capabilities and quality assurance for research project delivery.
Would you like to work with us?
Find out more about our research projects below or contact us.
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Choice Modelling
See more about the research techniques we use to deliver key insights for partners
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Transport
See more about our research in new transport technologies, road safety and more
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Health
See more about our research in aging, quality of life, nutrition and more
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Environment
See more about our research in natural environments, urban design and more
Areas of study and research
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Health
SciencesResearch institutes
- UniSA Cancer Research Institute
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UniSA
Business School
School
- Commerce
- Law
- Management
- Marketing
Research institutes
- Ehrenberg-Bass Institute for Marketing Science
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Education, Arts
and Social SciencesSchool
- Art, Architecture and Design
- Communication, International Studies and Languages
- Education
- Psychology, Social Work and Social Policy
Research institutes
- Barbara Hardy Institute
Research centres
- Australian Centre for Child Protection
- Asia Pacific Centre for Work Health and Safety
- Behaviour-Brain-Body Research Centre
- Centre for Cognitive and Systems Neuroscience
- Centre for Islamic Thought and Education
- China-Australia Centre for Sustainable Development
- Creative People, Places and Products Research Concentration
- Design Research for Health & Wellbeing
- Digital Transformations Research Group
- Hawke EU Jean Monnet Centre of Excellence
- Research Centre for Languages and Cultures
- Research for Educational and Social Inclusion
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IT, Engineering and
the EnvironmentResearch institutes
- Future Industries Institute
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UniSA
College