The members of the Advisory Group are:
- David Pisoni, Minister for Industry and Skills
- Ms Christie Anthoney, Chief Executive Officer Festivals Adelaide
- Mr Andrew Bullock, Chief Executive Officer 1834 Hotels
- Mr Shaun deBruyn, Manager SA Tourism Industry Council
- Mr Douglas Gautier AM, Chief Executive Officer Festival Centre
- Mr Damien Kitto, Chief Executive Officer Adelaide Convention Bureau
- Ms Jennifer Lynch, General Manager McLaren Vale Grape Wine & Toursim Association
- Mr Theo Maras AM OLJ, Chairman Maras Group
- Ms Nicola Prime, Marketing Manager Arts Projects Australia
- Dr Lucy Sutherland, Director Botanic Gardens and State Herbarium
- Dr Jan-Claire Wisdom, Acting Mayor Adelaide Hills Council
- Professor Andrew Beer, Executive Dean, UniSA Business
- Professor Ruth Rentschler, Professor in Arts and Cultural Leadership, UniSA Business
- Professor Marianna Sigala, Director: CTLM, UniSA Business
