Ehrenberg-Bass Institute for Marketing Science

"The Ehrenberg-Bass Institute for Marketing Science is one of the most prestigious international academic centres for the study of marketing" - CBS Broadcasting, USA

The Ehrenberg-Bass Institute is the world’s largest institute for research into marketing. Based at the UniSA Business School, the Institute is the home of evidence-based marketing. Over 60 Marketing Scientists are making fundamental discoveries and teaching marketers how marketing really works and how brands grow. Through the Corporate Sponsorship Program, the Institute’s research is funded by many of the world’s biggest brands

Students studying undergraduate and postgraduate Marketing programs at UniSA benefit from the Institute's cutting-edge research which is embedded into the curriculum. They have the unique opportunity to learn from the same marketing scientists that advice many of the world’s biggest brands.

Research degrees with the Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute gives research students the opportunity to earn a professional income and gain fantastic industry experience while studying.

While completing a research degree (masters or PhD), students have the unique opportunity to earn an income through conducting research for commercial clients and teaching. 

Exciting research areas include advertising, branding, shopper behaviour, wine marketing, pricing, consumer behaviour, media and more. 

Learn more about the Ehrenberg-Bass Institute

Areas of study and research

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