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Creative Industries and the Digital Economy as Drivers of EU Integration and Innovation (CIDEII)

Eu BannerChief Investigators: Professor Susan Luckman (UniSA, Australia), Dr Jane Andrew (UniSA, Australia), Dr Stephanie Taylor (Open University, UK), Dr Kylie Jarrett (Maynooth Uni, Ireland), Dr Katariina Mäkinen (Uni of Tampere, Finland), Professor Ivana Pais (Università Cattolica, Milano, Italy), Professor Elena Trubina (Ural Federal University, Russia), Julie Munk (SIX - Social Innovation Exchange, UK) and Professor Martin Holland (Uni of Canterbury, NZ)

Economic participation is central to European integration. Europe’s cultural and creative industries (CCIs) build upon strong foundations to be world leading, though these same histories of strength give rise to uneven participation patterns and thus differential levels of cultural and economic integration across the EU despite the opportunities afforded by the Digital Single Market. Creative Industries and the Digital Economy as Drivers of EU Integration and Innovation (CIDEII) will develop, test, operationalise and disseminate EU policy, research and best practice informed educational materials designed specifically to prepare creative graduates in the EU, Australia, Russia and beyond to engage with the European CCI market and participate in the Digital Single Market. CIDEII arises out of cross-fertilization collaborations seeded by the Hawke EU Centre, in particular with our colleagues at the Copenhagen Business School. The Project will co-develop cutting edge European content for CCI teaching. It consists of two interlinked teaching and research programs: Action 1, an academic workshop which brings together leading scholars of European creative work and digital economy to focus upon developing research-informed dialogue with EU policy and practice around CCIs and the digital economy. A key focus of this will be developing a set of guidelines for how EU-relevant business skills and personal competencies can be better embedded into university creative industries courses and programs within the EU, Australia and Russia. This will be informed by the evaluation of Action 2, Stage 1 – the Match Tournament in Adelaide, Australia where teams of undergraduate students, guided by academic and industry advisors, apply EDP and design thinking to address ‘real world’ governmental challenges, including those around enhanced cultural and economic integration. Action 1’s recommendations will themselves subsequently be incorporated into Action 2, in Adelaide, Australia and Copenhagen, Denmark.

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