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1 - 29 SEPTEMBER 2021

Gallery open Monday - Friday 9am - 5pm (Thursdays until 6pm), Closed Public Holidays
Hawke Building Level 3, UniSA City West campus, 55 North Terrace, Adelaide MAP
Presented by The Bob Hawke Prime Ministerial Centre and UniSA Creative 

The Wine Label is a powerful icon.

It is a precious object of art that symbolises and disseminates the cultural and spiritual values of the land where wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, utilising the power of suggestion to imply flavour and quality. (Caldeway and House 2003).

Based on the theme of 'Past, Present and Future', Message on a Bottle will showcase the social, cultural and economic impact of South Australian wine label design, curated from a span of 30 studios over 50 years. It will be a rich exposé of the integral relationships between label designer, grape grower, wine producer, sales marketer – weaving the threads of education, commerce and research for the public to sample.

Use the exhibition hashtags, #TheHawkeCentre and #messageonabottle and follow the exhibition on our instagram account,  @TheHawkeCentre.


Presented by The Bob Hawke Prime Ministerial Centre and UniSA Creative

While the views presented by speakers within The Bob Hawke Prime Ministerial Centre public program are their own and are not necessarily those of either the University of South Australia or The Bob Hawke Prime Ministerial Centre, they are presented in the interest of open debate and discussion in the community and reflect our themes of: Strengthening our Democracy - Valuing our Diversity - and Building our future

The copying and reproduction of any transcripts within the Hawke Centre public program is strictly forbidden without prior arrangements.