Maria Lambides

Director: Commercial

Tel: +61 8 8302 1658

UniSA Staff Profile

With over 25 years experience in industry, Maria is a serial entrepreneur who has provided strategic business and commercialisation advice to a diverse range of industries. Maria is responsible for the Institute’s external engagement, business development and for driving its strategic direction. Maria also leads research projects and training in strategic growth and competitive positioning.

She is also responsible for the overall operations of the Centre, ensuring engagement with industry and government is managed professionally, and that project management, along with best practice, underlies all of its collaborative contract research.


Lesley Hine

Project Manager

Tel: +61 8 8302 1663

 Lesley is responsible for managing research projects to ensure they are delivered on time and within budget.  She also supports business development activities and building partnerships and collaborations with industry.  Her previous background includes business development, editorial and professional training roles within Online Business Forums and within the Creative Industries, Insurance, Superannuation and Financial Services sectors.  She also has extensive experience developing products and services for Industry and Professional Groups.  Lesley has a Bachelor of Business degree from QUT.


Frances Nolan

Institute Manager

Tel: +61 8 8302 1674

UniSA Staff Profile

Frances is responsible for managing the Institute's operations and acts as a pivotal communication point for the Institute's professional and academic teams, research collaborators and partners around the world.

She has over 15 years experience in marketing, project management and managerial roles in the corporate sector and has worked for six years as an administrator within the university research sector.


Spring Sampson

Industry Research Liaison

Tel: +61 8 8302 1669

UniSA Staff Profile


Dr. Spring Sampson received her PhD in 2017 in choice methods and models from the University of Queensland.

She is responsible for translating the technical findings of research projects into clear recommendations and strategies for clients. Spring is involved at all stages of the research process including identifying the research aims and scope, data management, analysis, and preparation of reports. She is passionate about delivering high quality research which provides clients with the insights they need to solve problems. 

Prior to joining UniSA and the Institute, Spring was managing research projects, lecturing and teaching across undergraduate and postgraduate courses within the School of Marketing at the University of Queensland.


Karen Cong

Senior Survey Programmer

Tel: +61 8 8302 1670

UniSA Staff Profile

Karen is responsible for the technical aspects of all the Institute’s projects, including survey programming, panel administration, decision support systems and survey application development. She works closely with software and panel providers to ensure surveys are carried out to the specifications of both the clients and academics.

Karen holds a Bachelor of Business and Bachelor of Computing degree from the University of Technology, Sydney.


Karla Gatenby

Administrative and Research Assistant

Tel: +61 8 8302 1624

UniSA Staff Profile

Karla is responsible for working in collaboration with the Institute for Choice team on day-to-day tasks such as finance, computing and general office duties. Karla is currently in her third year of a combined double degree, studying a Bachelor of Commerce - Accounting with a Bachelor of Laws at Macquarie University, Sydney.


Areas of study and research

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