This paper reports findings from a choice experiment survey designed to estimate the economic benefits of policy measures to improve the proximity to urban amenities in Shiraz. Using a panel mixed logit specification to account for unobserved taste heterogeneity this paper derived individual-specific willingness-to-pay (WTP) estimates for each respondent in the sample. This study subsequently investigated the spatial dependence of these estimates. Although stated preference studies have been extended to investigate distance-decay effects (see, for example, Bateman et al, 2006; Hanley et al, 2003; Pate and Loomis, 1997), the inherently spatial patterns of WTP are rarely clarified or addressed in stated preference studies (Bateman et al, 2002; Eade and Moran, 1996; Johnston et al, 2002). Aggregate measures of WTP, while useful, can obscure local patterns of heterogeneity (Troy and Wilson, 2006). Exploratory spatial data analysis provides different insights about WTP: its distribution; regional and local outliers; regional trends; and the level of spatial autocorrelation. Furthermore, given that the distribution of benefits are likely to be both spatially and socially uneven (Bateman et al, 2006), evaluating the regional nature of benefits delivers advantages from the political and policy analysis viewpoints.