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Erasmus+ Jean Monnet Project 2017-2019 – ‘Creative Industries and the Digital Economy as Drivers of EU Integration and Innovation’ (CIDEII)

 Chief Investigators: Professor Susan Luckman (UniSA, Australia), Dr Jane Andrew (UniSA, Australia), Dr Stephanie Taylor (Open University, UK), Dr Kylie Jarrett (Maynooth Uni, Ireland), Dr Katariina Mäkinen (Uni of Tampere, Finland), Professor Ivana Pais (Università Cattolica, Milano, Italy), Professor Elena Trubina (Ural Federal University, Russia), Julie Munk (SIX - Social Innovation Exchange, UK) and Professor Martin Holland (Uni of Canterbury, NZ)

CIDEII arises out of cross-fertilization collaborations seeded by the Hawke EU Centre, in particular with our colleagues at the Copenhagen Business School. The Project will co-develop cutting edge EU-relevant content for cultural and creative industries (CCI) teaching. It consists of two interlinked teaching and research programs: Action 1, an academic workshop which brings together leading scholars of European creative work and digital economy to focus upon developing research-informed dialogue with EU policy and practice around CCIs and the digital economy. A key focus of this will be developing a set of guidelines for how EU-relevant business skills and personal competencies can be better embedded into university creative industries courses and programs within the EU, Australia and Russia. This will be informed by the evaluation of Action 2, Stage 1 – the Match Tournament in Adelaide, Australia where teams of undergraduate students, guided by academic and industry advisors, apply EDP and design thinking to address ‘real world’ governmental challenges, including those around enhanced cultural and economic integration. Action 1’s recommendations will themselves subsequently be incorporated into Action 2, in Adelaide, Australia and Copenhagen, Denmark.

 Download Report (PDF, 9.5MB)


Action 1 (Dublin) - On 12 and 13 April 2018 Professor Susan Luckman hosted the international workshop ‘Creative Work and the Digital Economy:Enabling EU Integration via Cross-national Creative Working between the EU, UK, Russia and Australia’ at the National University of Ireland, Dublin, in conjunction with Dr Stephanie Taylor from the Open University (UK) and Dr Kylie Jarrett, Maynooth University (Ireland). Co-funded by the Erasmus+ Programme of the European Union through the ‘Creative Industries and the Digital Economy as Drivers of EU Integration and Innovation’ Jean Monnet Project, the event brought together 18 leading researchers of cultural work, creative industries and the impact of the digital economy from all stages of career to discuss current work and future collaborations. A key focus of the discussions was to bring the contributors’ empirical research into greater dialogue with teaching practice, and thus concerned how best to prepare creative graduates not only for the uncertain world of cultural and creative industries (CCI) employment, but also to do so with an emphasis on ethical and inclusive practice, work-life balance, and in-keeping with understandings of ‘good work’ and community responsibility.

Match Tournament Adelaide

Action 2 (Adelaide and Copenhagen) - Match Tournament is a collaboration between the School of Creative Industries and Match Studio in the School of Art Architecture and Design. It is part of an EU Erasmus+ Project Grant. Match Tournament is a 12-week challenge hosted by UniSA's Match Studio that can be incorporated in student's studies. It challenges 6 interdisciplinary teams comprising of 4 students each led by an academic and culminates in a Grand Slam Pitch Event. Teams may include undergraduate and up to 2 postgraduate students and in 2018 worked with a community organisation or government agency and representatives from an associated policy agency to identify issues related to the development and sustainability of inclusive and age friendly communities. Match Tournament supports learning about how to access and understand what the plethora of data collected about us says about our communities. It then steps students through design-thinking and co-design processes to develop either a product, policy, service or system that supports age friendliness in our communities. The winning Australian team was funded to go to Copenhagen during mid-term break in September to meet with participants of a sister challenge, as well as visit other organisations and institutions related to our collective efforts. Read more