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Social and digital media platforms have transformed communication management and public relations. Adapting your skills, as the rapid pace of change continues, can challenge even the best professional communicator.

  • Are you applying the full potential of social and digital media to achieve strategic communication outcomes?
  • Could you benefit from using digital tools to evaluate communication?
  • Do you know how to brief and collaborate with digital media designers?

The Executive Certificate in Social Media Management (ZESMM) and Executive Certificate in Digital Design Management (ZEDDM) are 10-week, online, postgraduate qualifications specifically designed for communication professionals seeking to develop strategic knowledge of digital content and platform management.

Develop the skills to organise and manage strategic online communication and engagement that contributes to your organisation’s business goals. Move beyond Facebook to expand your skills to other platforms, learn to embrace digital disruption, and produce innovative solutions that engage your stakeholders.

Use your own organisation or a university-sourced client to develop social media audits, strategies and content and produce design briefs.

Each certificate aligns with one of the courses below (click course name for further detail):

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Course Schedule and Registration

Study one course at a time over the year, or study both at the same time.

Course Detail

SCCIL 90013 Social Media Management and SCCIL 90012 Managing Digital Design

Teaching Dates

Applications Due

Cost per course
(1 Person)

Cost per course per student
(Groups of 4 or more)

11 March - 19 May 2019

25 Feb 2019

$3,025 1

$2,420 1

29 July - 13 October 2019

22 July 2019

$3,025 1

$2,420 1

Note 1: these are up-front, full fee paying certificates. FEE-HELP/HECS is not available. 

Discounts of 20% are offered to groups of four or more students.

Registration for Intake 1

Registration for Intake 2

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Course time commitment

The certificates are completely online over a 10-week period. Allow seven to eight hours per week for each course. Completion of final assignments may extend beyond the 10-week period.

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Who should apply?

The certificate is for communication and marketing professionals who want to enhance their skills and knowledge in the management of social and digital media tools and platforms, and increase their competitiveness in the industry.

The program is highly recommended for:

  • Communication managers
  • Public relations/ affairs officers
  • Marketing communication/ digital marketing coordinators
  • Marketing assistants
  • Digital content producers
  • Media advisors

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Entry requirements

Entry into the program requires a three-year undergraduate qualification or at least five years of professional communication experience. For international students, an IELTS score of 6.5 or above (or equivalent) will be required. 

The certificates are not available to international students studying in Australia under a student visa and can only be studied from your home country.

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