New York Alumni Cocktail Event

20 November 2017


Upstairs at The Kimberly Hotel
145 East 50th Street
New York
NY 10022 (between Lexington and 3rd Avenue)
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With guest speaker Professor Jenni Romaniuk, 
Ehrenberg-Bass Institute for Marketing Science, UniSA

Take this opportunity to connect with fellow UniSA alumni in New York and meet one of our top marketing researchers, Professor Jenni Romaniuk, Associate Director (International), at the Ehrenberg-Bass Institute of Marketing Science at UniSA. Prof Romaniuk will share some little-known research on the power of word of mouth marketing and the myths that surround it – and some tips on how to grow your brand via word of mouth

Professor Jenni RomaniukAbout Professor Jenni Romaniuk
Prof Romaniuk's areas of expertise span Brand Equity, Distinctive Brand Assets, Advertising Effectiveness, Word of Mouth and Brand Growth. She is the lead author of How Brands Grow Part 2 (Oxford University Press). This book expands on Mental and Physical Availability and includes new insights into emerging markets, services, durables, new and luxury brands. She a past Editor of the Journal of Advertising Research (2014-2016), and now sits on the Journal’s Senior Advisory Board. Jenni was recently named one of the top 1% most influential advertising researchers.

Monday, 20 November 2017

6:30pm - 8:30pm for canapés and cocktails

Upstairs at The Kimberly Hotel
145 East 50th Street
New York, NY 10022
(between Lexington and 3rd Avenue)

Business attire

Drinks and canapés will be served

Please register your attendance by Monday, 6 November

Register Now →

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