It may be glamorous, exciting and well-paid…
but somebody’s got to do it
by Annabel Mansfield
One
of the most gratifying things for anyone is to start a project, put your
heart and soul into it, and then see it grow into a real success. This
is exactly what three marketing students experienced when they took up
the challenge to coordinate Exposé, the Marketing Excellence Awards for
the School of Marketing.
A thoroughly glitzy affair, this annual event showcased the talent and profession of the University’s fledgling marketers. Encompassing an awards night and a corporate networking event with an electric atmosphere, the event embodied all elements of marketing at its best.
The event coordinators, Alex Nielsen, Alicia Abbot, and Bryony Jardine (pictured) are all current marketing students. They are also the driving members of the Marketing Students Association, through which Exposé traditionally runs. The three students took on the event as a means of gaining hands on experience in event management and marketing.
"Exposé allowed us to put into practice a number of different things that we learnt as part of our degree," Alisha Abbot, the current Marketing Students Association President said.
"We learnt a lot about time management and organisational skills as well as how to run successful events."
Indeed, the event exposed the team to a broad range of marketing activities ranging from developing creative concepts for posters and invitations, planning promotions, writing media releases, monitoring budgets and ticket sales, to catering, audiovisual requirements, staffing, operations management, legal and insurance matters and time management.
All three undertook Exposé as an extra curricular activity, juggling the coordination of the event with their studies and part time jobs. The experience they have taken away is invaluable. Not only have they gained tactical experience in event management and marketing, but they have also learnt time management skills and how to prioritise.
"The ultimate success of the event can only reflect on the high calibre of our marketing students," John Hendrickson, marketing course coordinator said.
"Our marketing students truly are first class," he said. "They will be the success stories of tomorrow."
To find out more about the marketing degree phone (08) 8302 0285.