Bordeaux students get a taste of South Australia
International MBA students from the Bordeaux Business School got a taste for South Australian wines and some specialist education in wine marketing during a week-long visit in April.
Hosted by UniSA's School of Marketing, the seven member cohort included experienced industry professionals from Chile, Portugal, South Korea, the United Kingdom and the United States.
UniSA's Wine Marketing Group (WMG) has a significant role in building industry knowledge internationally and in enhancing the expertise of industry professionals through educational and research partnerships with institutions such as the Bordeaux Business School. Endorsed as the OIV International Centre of Excellence in Wine Consumer Behaviour, the WMG is one of the most active wine marketing research teams in the world.
The Australian program was well received by the Bordeaux visitors, who were keen to gain a much greater understanding of the factors that have made Australia so successful in marketing its wines.
The Bordeaux Business School's MBA program was developed in conjunction with UniSA, the University of California at Davis, the Catholic University of Chile and Japan's Keio Business School in Tokyo.