Adelaide – Tagged and branded
South Australia is now the first Australian state to have a special study brand designed to better market the state offshore as an educational destination.
Launched by the SA Minister for Education, Steph Key, the brand, Study Adelaide, will be used to increase recognition of Adelaide and South Australia in a market where the competition is strong both nationally and globally.
Education is South Australia’s 8th largest export industry and the state attracts about five per cent of overseas students studying in Australia.
The new brand is designed to sell students the destination before they decide which institution they will attend.
With a dynamic use of the state colours, red, blue and gold, the brand includes a tag line – Australia’s best learning environment.
Minister Key said the claim was “bold and aspirational” but one that she believed SA could deliver.
“Not only does Adelaide have the quality education facilities you would expect to find in a major capital city, it is also one on the most affordable places in the world to live, with a safe friendly and relaxed lifestyle,” she said.
“Adelaide is one of the best-planned cities in the world, with everything within easy reach. We have an education and cultural corridor along North Terrace that cannot be found anywhere else in the world and our education facilities – from Mawson Lakes in the north to Flinders University in the south, and beyond – are easily accessible when compared with many cities.”
Developed by the state government’s agency for education marketing, Education Adelaide, the Study Adelaide brand was the result of extensive research.
The logo and tagline and the identification of Adelaide’s “key strengths” as an education destination were identified by extensive consultation with international students and education providers.