UniSA supporters share our success
3 December 2007
by
Michele Nardelli
It’s been eight years since UniSA entered into a sponsorship agreement with the Tour Down Under to sponsor a team. We were pretty unsure how it would go that first year but when we saw the first banners with Go Team UniSA hanging from the balconies at Glenelg, we kind of twigged that Adelaide had a quiet army of cycling enthusiasts keen to support a local team.
Each year that support has grown and for UniSA, each year the fun and pride we have in supporting the race has grown too.
This year UniSA took out line honours at the SA Marketing Institute
Marketing Excellence Awards, in the category of Sponsorship for our
support of the Tour Down Under - Team UniSA partnership.
These awards recognize organisations and marketers who have achieved
extraordinary success from innovative and effective marketing practices.
Part of that success is about you – the Team UniSA supporters who every year brave the heat, don your Team UniSA gear and barrack like crazy for our team of Australian riders.
Why do we think the race is important? Because it is one of the most professional and exciting major events staged in SA.
It is international, youthful, family-focused, has strong links with the urban and regional community and promotes good health and wellbeing in an environmentally sensitive way.
It is a perfect fit for UniSA and we’re delighted to be part of it again.