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Writing for the web
On the web, content is king. Content, and getting things done,
are reasons people visit websites. Writing for the web is therefore
very different from writing for print:
- 79 percent of users scan the page rather than reading
it - they pick sentences or parts of sentences to get the
information they want.
- Reading from computer screens is 25 percent slower than from
paper users roam from page to page collecting bits of information.
- Users do not like long, scrolling pages - they want text abbreviated
and to the point.
- Users detest marketing fluff or overly hyped language ('marketese')
- they want factual information.
Refer to the following resources on how to write for the web:
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