Headlines and title/content
Headlines are designed to catch attention, engage the reader and to communicate benefits succinctly.
They are often highly creative works in combining words in unusual, clever, humorous and often unexpected ways. In contrast, some headlines are simple, technical or descriptive writing.
When creative headlines are used UniSA renders them in white text on a Reflex Blue background ending with a full stop.
Creative advertising executions will be white Frutiger type reversed from solid Reflex Blue as a single dominating element.
The headline form using Frutiger on Reflex Blue as a single dominating element must be creative copy that is:
- clever in tone
- uses a full stop at the conclusion of statements or sentences.
Examples of incorrect and correct use