Text
UniSA
produces a range of marketing materials for both print and electronic
media. All marketing materials have a text component.
Many internal and external authors, editors and designers contribute to marketing content, so it is essential to ensure written materials are consistent and appropriate context.
This section outlines recommended text conventions and standards, and contains key phrases and statements to use when producing marketing materials. These guidelines can simplify the writing and editing process, and add quality to our diverse range of marketing communications.
See also detailed advice on writing formal, non-marketing documents such as minutes, speeches, reports to Council, papers to SMG and emails.