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Capitalisation
Use minimal capitals wherever possible - obvious
exceptions are at the beginnings of sentences and in proper nouns such
as names, places, groups and academic entities.
In UniSA marketing materials, we favour using minimal
capitals in headings and titles, provided they do not contain proper
nouns or other words that would typically require capitalisation.
Use upper case when referring to:
- a specific area within UniSA: eg Division of Health
Sciences/School of Communication/Centre for Regional
Engagement/Campus Central
- to a specific Study Period: eg In Study Period 1, you will
study… BUT Students will undertake their placement over two
study periods.
Use lower case when referring to:
- undergraduate or postgraduate awards generically: eg UniSA
offers more than 110 programs at bachelor degree level BUT
Stephen graduated with a Master of Education in 1999
- two or more UniSA divisions, schools or
units. This also applies to plural references to senior management:
eg UniSA’s four academic divisions are led by pro vice
chancellors…
- other universities: eg a Queensland university BUT the
University when referring to UniSA. Note that capitals are still
required when referring to the name of another university: eg Bond University
- email and web addresses: eg karen.smith@abc.com.au.
See also Web and email addresses
Setting up a style sheet
(RTF file) helps maintain consistency. See the
quick reference style sheet
(RTF file) for more examples.
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