Branding and Style Guide
Photographers use lots of tricks to give their shots a visually interesting look and feel.
This effect is achieved when the subject or background is moving and the photographers uses a slow shutter speed to capture the blur of the movement.
Creative cropping of shots is a good way of avoiding clutter and creating interesting compositions. This cropping achieves anonymity and creates a strong professional feel.
Try framing the centre of interest with objects in the foreground to create a sense of depth.
Creating strong and simple linear forms give a sense of direction and depth and can be used to lead the eye around the image. Diagonal lines and curves are particularly dynamic.
Taking photographs from an unusual viewing point can create an interesting image. Subjects photographed up close or from above or below can make effective compositions.
You can achieve an interesting shot by creating a mirror image - where both halves of the shot are very similar but with subtle differences that intrigue the viewer. Repetition may also be used in this way.
