UniSA logo
The University of South Australia logo is a Registered Trade Mark and its use is controlled and managed by UniSA. Staff from divisions, schools, institutes and administrative units may download the University of South Australia logo in various configurations for use in University promotional and corporate material only.
Staff seeking clarification on the appropriate use of the logo may email the Manager Marketing Communications.
Features and versions
The logo comprises the crest and the name 'University of
South Australia' or 'UniSA'. The logo is a solid, simple and distinctive design that
promotes memorability and easy recognition. The shield is shaped and based
on the letterform 'U'; the ‘uplifting’ forms express aspiration to higher
achievement. The internal structure can be interpreted as three-dimensional,
further increasing visual interest.
The University authorises the use of two versions of the logo - full and abbreviated. The abbreviated version is more compact than the full version and as such can be reproduced with more weight and greater text legibility within the allowed space.
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Abbreviated version |
Abbreviated version (reversed) |
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Full version |
Full version (reversed) |
Which version do I use?
Use the full version of the logo on:
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all materials produced for an international market, to avoid confusion with other organisations using the same acronym internationally (eg University of South Africa)
Use the abbreviated version of the logo on:
- all materials for a domestic market
- signage, merchandise (eg caps, t-shirts) and printed promotional communications where stronger branding is required.
DOs and DON'Ts of logo use
| Name | The name of the University should always remain proportional to the crest. |
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| Typeface |
The typeface used for the logo is Frutiger. Graphic designers should not reset the type as this may produce variations in character weight, spacing or errors of computer font substitution. The logo must be reproduced using original artwork (supplied as an eps or gif file). |
| Crest | The crest should only ever be reproduced as a part of the logo in combination with either the full ('University of South Australia') or abbreviated ('UniSA') version of the name of the University. The crest should never stand alone, except where it appears on the official university seal. The crest and/or its elements is not a device for decoration nor is it to be used in repetition to create a pattern, as a template in which other material is presented or as a background over which text is reproduced. |
| Design | The logo should not be computer enhanced (eg represented in 3D perspective). The crest should always be reproduced as a solid colour - not reproduced as a tint or vignette. The logo should not be defined by a contrasting keyline. |
| Position | The logo should not be used in a visually congested or confined manner - for example, surrounded by a border or tightly positioned with other material. A ‘zone of exclusion’ exists around the logo. This zone is determined by the dimensions of the logo and should be at least 50% of the width of the crest. |
| Colour |
The logo is normally printed in Reflex Blue on a white
background, but a white logo on a Reflex Blue background (reversed logo) may also be used.
For one colour (black) printing, the logo may be reproduced in black on a
white background or white on a black background. |
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Logo on other colours |
Logo on other colours |
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Zone of exclusion - abbreviated version |
Zone of exclusion - full version |
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Do not alter logo proportions |
Do not alter logo position |
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Do not produce logo as a tint or vignette |
Do not define logo with a keyline |
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Do not reset logo typeface |
Do not use crest in isolation |
Staff seeking clarification on the appropriate use of the
logo in promotional material may
email the Director Marketing and Development
Downloading the UniSA logo
Follow the links below for the appropriate logo format and detailed downloading instructions.
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Web only - For use on websites (cannot be resized)
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Press - For use in high quality print or professional desktop publishing software
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Other formats - For on-screen or print use with standard desktop applications (eg Word, Powerpoint and Excel).
Staff seeking clarification on downloading the logo for use in promotional material may email MDU's Graphic Designer.