Ezine purpose and format
What kind of ezine do you need?
Answering the following questions will determine the format you choose for your ezine.
- What is the purpose of your ezine? (eg advertise events or important dates, local updates, market programs, etc)
- Who is your target audience - is it internal or external or both?
- Will there be hyperlinks?
- Will there be graphic material/images?
Choose your format
Note that all three formats require html. Any ezine created in Microsoft Outlook will look great in that email platform but may not look good in others so is best avoided.
1. Plain text message
| Purpose | events, updates |
|---|---|
| Audience | internal/external |
| Example | UniSA IT Governance Seminar |
| Format | set up in FrontPage using HTML |
| Features | text, hyperlinks, unsubscribe function |
2. Simple ezine
This is the most commonly used type of format. It consists mainly of a banner image including the UniSA logo. It may also have some images within.
| Purpose | invitations, promotions, events |
|---|---|
| Audience | internal/external |
| Examples | |
| Format | set up in FrontPage using HTML |
| Features | UniSA logo (in top of page), banner, personalised name, headings (different font styles), linear table layout (invisible but separates sections), text, hyperlinks, unsubscribe function, privacy statement |
3. Complex ezine
| Purpose | promotions |
|---|---|
| Audience | external |
| Example | Tour Down Under |
| Format | set up in FrontPage using HTML |
| Features | UniSA logo (in top of page), banner and graphics, personalised name (if relevant), headings (different font styles), complex table layout (invisible but separates sections), text, hyperlinks, unsubscribe function, privacy statement |