Secondary colours
While Reflex Blue is an 'identifier' (providing a strong association with UniSA), secondary colours are 'differentiators'. They enable the range of UniSA marketing materials, eg brochures, to take on visual distinctiveness.
Secondary colours are mainly for use in brochure or website design where they are intended to complement or enhance the universal use of Reflex Blue.
Because Reflex Blue is a solid colour, it can make a document appear 'too heavy' if overused. These secondary colours can be used alongside Reflex Blue, even covering large areas of a page, without dominating or overpowering UniSA's corporate colour.
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PMS 7527 CMYK: 0%c, 2%m, 6%y, 7%k RGB: 242r, 238g, 231b Hexadecimal: F2 EE E7 |
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PMS Warm Gray 11 CMYK: 0%c, 17%m,34%y, 62%k RGB: 129r, 114g , 94b Hexadecimal: 81 72 5E |
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PMS Black 5 CMYK: 0%c, 40%m, 22%y,87%k RGB: 70r, 48g , 49b Hexadecimal: 46 30 31 |
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PMS Black 7 CMYK:0%c, 0%m,15%y, 82%k RGB: 83r, 83g , 77b Hexadecimal: 53 53 4D |
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PMS 1595 CMYK: 0%c, 59%m, 100%y, 5%k RGB: 230r, 125g, 0b Hexadecimal: E6 7D 00 |
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PMS 877 (Metallic) CMYK: 0%c, 0%m, 0%y, 50%k RGB: 153r, 153g, 153b Hexadecimal: 99 99 99 |