UniSA Researcher March 2006

A research newsletter of the University of South Australia

Watching TV advertising with eyes wide shut

People may pay little active attention to TV advertising, but it still affects their memory of brands, a University of South Australia study shows. Researchers from UniSA’s Ehrenberg-Bass Institute for Marketing Science recently coordinated a large scale in-home field experiment into advertising avoidance. full story

It ain’t the meat, it’s the motion

In some of the most comprehensive historical research done in the field to date, UniSA’s Associate Professor Tim Olds has been looking at children’s diets since the 1880s in a bid to shed light on the historical development of weight gain. full story

Microprobe sheds new light on mineral processing

UniSA has secured funding to tackle outstanding minerals processing issues and develop synchrotron based technology that can simultaneously determine the structure and chemical composition of mineral samples at microscopic levels – a capability not possible in the laboratory. full story

Proven benefits for chronically ill treated at home

Chronically ill patients who received home-based intervention experienced significantly fewer hospital admissions and deaths than those who received the usual care, with one major exception, according to a unique study by researchers from the University of South Australia. full story