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Advertising vacant positions

Introduction

Areas are encouraged to advertise vacancies in publications or using mediums which will target the largest group of potential applicants.

Advertising vacant positions includes advertising internally only or internally and externally, in accordance with the University’s Recruitment & Selection Policy (HR27-0).

These guidelines should be read in conjunction with ‘Developing a Recruitment Plan’ on the University’s Recruitment and Selection website.

Advertising in the Print Media

A variety of mediums can be used to advertise vacancies externally. This advertising is coordinated by the Central HR unit, who liaise directly with the University’s preferred advertising agency.

Advertisements sent to the advertising agency are formatted into block advertisements for each publication. Block advertisements include a shared banner and statement about the University of South Australia. Block advertisements will appear in the higher education section for academic positions and the positions vacant or executive positions as deemed appropriate for general positions. The advertisement will advise potential applicants to access further information through the University website.

Cost centres are charged via an internal journal for advertising costs, and for block ads, a portion of the shared advertising details. Please note that Divisions/Units may request a stand alone advertisement for senior or specialist positions (eg: information technology; finance).

Advertising in block format enables the University to better utilise its resources - ie: advertising dollar, provide marketing opportunities and better utilise the web advertising environment. Changes to advertisement content, links to corporate information and a standard process for advertising also contribute to a higher level of quality.

The University has a commitment to ensure consistent information and formatting is used for external advertisements. The University advertising agency will assist in ensuring the correct formatting is reflected in your external advertisements.

Whilst consistency in the presentation of the advertisements is preferred, Divisions/Units should use their judgment to adapt the content of the advertisements to suit the requirements of the particular position for which they are recruiting. For example, more information may be needed for a senior academic or management position, than for a generalist administrative position. However, conciseness is encouraged and block advertisements are limited to 150 words.

Both internal and external advertisements are placed on the University’s Positions Vacant web site and an all staff email is sent on a weekly basis from the Director: Human Resources, listing the advertised positions. The web address is: http://www.unisa.edu.au/hrm/careers/default.asp.

Workforce Planning

When deciding where to advertise local areas should consider if there are any significant factors that need to be taken into account. These may include:

Is the position in an area that does not traditionally attract women and how can female applicants be targeted?

Is the position designated for an Indigenous Australian and how can Indigenous applicants be sourced?

Is the area wishing to diversify its workforce profile and encourage applications from people with disabilities or other groups not represented such as youth (less than 25 years), and how can these applicants be sources?

More information on developing an advertising strategy is available on the University’s Recruitment and Selection website, ‘Developing a Recruitment Plan’.

Guidelines for placing an Internal Advertisement

The following information needs to be emailed to the HR Unit (hrjobads@unisa.edu.au):

a. the standard information package coversheet
b. the position description (including essential and desirable criteria)

http://www.unisa.edu.au/hrm/hrtemplates/recruit/recruitment.asp

Short-term secondments/vacancies also to be included on the all staff email.

Developing a Successful Print Advertisement

The purpose of a recruitment advertisement is to attract the attention of potential applicants for a position and encourage them to access further information and documentation on the relevant website.

The formatting of the advertisement must be consistent with the University Format as set by the Marketing and Development Unit. A template is available on the Human Resources Unit web page by accessing the following link: http://www.unisa.edu.au/hrm/hrtemplates/recruit/recruitment.asp

It is suggested the advertisement should contain as a minimum:

  1. The title of the position
  2. 3-4 bullet points which will detail:

    - Name of the School/Unit/Division
    - Location of the role
    - Total remuneration
    - If the position is a fixed term contract - specify length of contract; If the position is part time - provide details
  3. *2-3 Paragraphs that may include:

    - Job environment/context
    - The key purpose of the position
    - The key attributes required of the person
    - Other features, as applicable
  4. The closing date for applications

* This information should be accessible on the University’s website, so it recommended that this be kept to a minimum in the print advertisement and block advertisements are limited to 150 words.

Key Points for Consideration:

Guidelines for placing an external advertisement

The following information needs to be emailed to the HR Unit (hrjobads@unisa.edu.au):

a. the advertisement
b. the standard information package coversheet
c. the position description (including essential and desirable criteria)

http://www.unisa.edu.au/hrm/hrtemplates/recruit/recruitment.asp

Timelines for Advertising Internal and External Vacancies

Please note that the University’s redeployees must be considered for all vacant positions prior to advertising. Contact the Consultant: HR Services (x22478) for further information.

Advertisements must reach the HR unit by 5.00 pm each Friday for placement in the next Saturday’s Advertiser, Weekend Australian and following weeks Wednesday's edition of The Australian.

For example if an advertisement is sent to HR by 5.00 pm on 5 October it will be included in the Saturday Advertiser on 13 October. If advertising in The Australian, Wednesday edition the advertisement would feature on Wednesday 17 October.

HR unit staff will forward external job advertisements to the advertising agency, by 12.00 noon on the following Monday. The Agency will format the advertisements into the block format and email to the central HR Unit by 9.00 am on the next day, Tuesday. Formatted advertisements will be provided in a PDF file format.

Formatted advertisements will be emailed to the relevant local area contact, as previously provided. Corrections/final approval of advertisements must be advised, in writing, to the HR Unit by 4.00 pm Tuesday. The electronic PDF file cannot be electronically amended. Advice of changes will need to be provided by email or an amended faxed copy.

Please note: Cost Centres will be charged for the third or subsequent change to an external advertisement.

Final approval from the HR Unit must be provided to the agency by 12.00 noon Wednesday.

The Agency will forward the invoice to the Central HR unit for costing and payment processing. Costing will be based on the size of the advertisement. The size of the advertisement will be based on the amount of text supplied.

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