|
|
Just when you
thought you had seen everything that could be done with chocolate, the
University of South Australia and Adelaide icon, Haigh’s Chocolates,
have joined forces in a venture that will not only tickle the taste buds
but also your funny bone. UniSA’s 2nd
year Industrial Design students were set the challenge to come up with
something totally new in chocolate design. Their brief was to create new
ways of eating chocolate and new forms of chocolate. And they have
done just that – creating some fun and quirky concepts that may well
make it into the marketplace. Curled up in bed
with a book on a cold winter’s night and just fancy a chocolate treat,
but braving the icy trip to get it seems a bit much? Never fear, one
student has designed a book with a chocolate bar built into the back so
you can eat and read at the same time. And for those
unrequited romantics there are chocolate Titanics designed to float in
your hot chocolate and slowly melt, adding more chockie flavour to the
drink and leaving and iceberg-like marshmallow floating on top. For connoisseurs
of South Australia’s fine wines there is now a perfect accompaniment,
chocolate grapes that can be plucked off stalks just like the real thing. Other designs include chocolate frogs feet, a maze game which tests your skill in getting the chocolate out of the box, doubling the pleasure of eating the chocolate because of the thrill of the challenge, and chocolate wishbones where the winner’s wish comes true - they get to eat the chocolate. Industrial design
lecturer, Peter
Schumacher, says the kind of collaboration undertaken with
Haigh’s chocolates is invaluable for student designers. “This has been
a fabulous opportunity for the students because they are working with a
real design brief, in a highly competitive industry,” Schumacher says. “The project
was established to give students a creative design challenge that is as
close to the working world as you can get. They learn how to bring
together knowledge about technology, the visual arts, retail
practicalities and consumer or customer needs to develop a concept and
then a product. “This is
critical preparation for students they build a careers in industrial
design. “We have
been delighted to work with one of South Australia’s own highly
successful companies on this project and I believe it has been a great
partnership.” Haigh’s
Chocolates provided factory tours, technical advice and feedback on the
designs, in support of the project. The UniSA students’ work will be on
display in the Haighs Chocolates window on Grenfell Street in the city
during July. Industrial
Design is a four-year degree program in SA offered at only UniSA. Media contact: Michèle Nardelli (08) 8302 0966 or 041
8823673 |
 |
|
