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NEWS RELEASE

September 12, 2000

UniSA looks at the pressure to be body beautiful

She lit the fire of men’s passions around the world right up until she died, but if you described her as a size 16, bleached blonde in her late 30s would Marilyn Monroe have the same allure?

Yes, size does matter and UniSA is set to unravel both a measure of the importance of body image in our community and the health and well-being problems that flow from that.

UniSA with the support of the Department of Human Services, will host the first South Australian State Body Image Conference on September 18, bringing together health, fitness, sport and education leaders and experts to look at the issue of body image and its impact on community health and well being.

UniSA’s Dr Murray Drummond says while the issues of body image sometimes get "lighter" treatment in the media, problems that stem from body image issues such as anorexia, bulimia, depression, suicide and obesity have a serious impact on families and individual lives.

"Women have born the brunt of the pressure to be body perfect for hundreds of years – and the definition of perfection has varied considerably," Dr Drummond says.

"What is interesting is that the pressure is now starting to spill over to impact on men’s self image and on both sexes at much younger ages. We are now starting to see the impact of that – men with anorexia and bulimia and girls dieting at as young as nine or ten.

"Far from moving away from defining people by their physique, society appears to be embracing this concept more completely.

"At its most extreme we are developing a have and have not mentality about the body. It is elite to have a lean body and it is considered failure to carry extra weight.

"In all of this, education towards good health and personal fitness can lose out or lose perspective."

The conference will feature keynote speaker Thea O’Connor, director of Victoria’s Body Image and Health Inc. and workshops specifically designed for sporting coaches, teachers and community workers.

"The conference hopes to provide the latest research and information to help people in leadership roles, such as coaches and fitness trainers, teachers and school physical education specialists and community health workers and counsellors, understand more about how the pressure for the perfect body creates health and well being problems. It will also ensure that in their leadership roles, they have the tools to build good health in the community rather than encourage the pursuit of unrealistic and unhealthy body images.

The one-day conference will be held at UniSA’s Underdale campus (Building R), Holbrooks Road, Underdale on Monday September 18 from 9 am to 4.30 pm.

Bookings can be made at the Children’s Health Development Foundation on (08) 8204 7777 or on-line at chdf@wch.sa.gov.au.

Media contact: Michèle Nardelli (08) 8302 0966, 0418 823 673

News editors please note - Conference Chair, Dr Murray Drummond is available for interviews on a range of body image issues in the lead up to the conference. He is contactable on (08) 8302 6308 or 041 7821759.

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