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Media Release

May 16 2008

Partnership puts SA at the forefront in digital media education

New partnership to boost SA's entertainment and digital media expertiseA new partnership between Carnegie Mellon University’s Entertainment Technology Centre (ETC) and the University of South Australia’s School of Communication is set to see the South Australia blossom as an expert centre for digital media and entertainment technologies education.

The agreement brings together aspects of ETC’s elite post-graduate program in interactive digital media with UniSA’s highly regarded communications degrees.

UniSA Deputy Vice Chancellor, Professor Peter Lee says the partnership is an intelligent collaboration that builds important skills capacity in a State which has already nurtured some highly successful digital media enterprises.

“We have some extremely successful niche businesses and individual players who have made a splash in industries such as computer games development, special effects, and digital animation,” Prof Lee says.

“South Australia has the perfect environment to develop that creativity and expertise further and this partnership will strengthen and broaden opportunities for students here. It will also build SA’s reputation for capacity, excellence and innovation in what must be one of the most significant new industries of the 21st century.”

The partnership plans include:

These improved delivery options represent an important step forward for the now superseded ETC Masters in Entertainment Technology.

ETC and UniSA staff will work closely together on an ongoing basis on this new delivery model.

ETC-Global Executive Producer, Professor Don Marinelli says as part of this new initiative ETC-Pittsburgh will continue supervising philanthropic projects in SA which will be undertaken by ETC and UniSA students in an ongoing commitment to community-building.

“The first of these projects is an exciting collaboration with the National Railway Museum at Port Adelaide. Students will modernise the Museum’s Sugar and Tea Train exhibit by developing a state-of-the-art interactive and educational display. UniSA students will be the first Australian students to work with the ETC on the project, fulfilling one of the goals of bringing the ETC to Australia,” Prof Marinelli says.


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