CRM & Direct Marketing
Hobsons EMT (Enrolment Management Technology) is a customer
relationship management (CRM) software system. The CRM, coordinated by
the Domestic Student Recruitment team, stores all the undergraduate
prospective student data that is collected through: high school visits;
events, expos, campus tours and information sessions; direct marketing
campaigns; and Future Student Enquiries.
There are several elements of the CRM that manage prospective student’s
data and marketing communications:
- Ask UniSA
- CareerShop
- Career Counsellor Portal
- Direct Marketing & Future Student Communication
- Creating and authoring ezines using the CRM
For further information please contact Sharna McKenzie.