Media options
Media plays a huge role in people’s lives and recent data indicates that:
- 94% of people watch commercial TV on a normal weekday
- 84% read magazines (last issue)
- 83% read newspapers over the last seven days
- Almost 70% listen to commercial radio on a normal weekday
- Around 60% used the internet over the past month
- 28% went to the cinema in the last month
- Around 25% subscribe to pay TV.
The following PDFs (download Adobe Acrobat) provide information about the strengths, weaknesses, opportunities and trends in the following mediums:
- Newspapers (PDF 20kb)
- Radio (PDF 22kb)
- Television (PDF 20kb)
- Transit (PDF 20kb).
Assessing your media options
There are three key areas to consider when assessing media options:
- what is your message?
- who do you want to reach?
- what is the best medium to communicate the message?
Further information
If you have any queries about selecting the most appropriate medium or would like details of the booking process and/or media rates, contact the Marketing Officer within your Division:
If you are not within a UniSA Division, contact Louise Paul, the MDU Marketing Communications Coordinator (Advertising & Direct Marketing).