About MDU
The Marketing and
Development Unit is committed to the successful promotion of the University and its strengths and diversities. Our innovative and distinctive services are available internally, externally and internationally, among key target groups which include staff, students, graduates, prospective students, government, media, business, professions, other educational bodies and the wider community. The Unit also plays a key strategic role in student recruitment and the promotion of the University’s research and business activities.
University wide Marketing and Development Plan 2007 (staff access only) (441kb PDF - download Adobe Acrobat)
The MDU has five main teams:
- Marketing Communications
- Alumni and Development
- News and Media
- Domestic Student Recruitment
- Administration.
Together we aim to position the University as a leading Australian institution characterised by its collaborative links with industry and the professions, international perspective and innovative approach to education.
As marketers we use the principles of professional marketing and quality administration to create effective and relevant communication between the University and support corporate, academic, research and business objectives.