Research at the School of Marketing
Postgraduate research programs
Research is a key part of the School's culture and activities. It is the way that the School generates new marketing knowledge that is relevant to the changing conditions faced by companies in Australia and overseas. Our School has a very good record in publishing the results of our research, and these publications help to establish the credibility of our School internationally. Students benefit in several ways. Our good research performance means that our programs and qualifications are respected nationally and internationally.
The results of our research are fed back into teaching programs, ensuring that they are kept "state of the art". This means that our graduates have learned things that are not taught elsewhere and this also helps them to compete with graduates from other universities around the world. We also provide openings for students to undertake postgraduate research to further develop their own careers.
The School offers Research Degrees at different levels:
Entry to any research degree is on the basis of previous academic results and research performance (if any), an interview, an essay and a presentation on an appropriate topic.
Students who take any of these research degrees will be offered research programs in one of the two areas of research concentration of the School:
Full-time students who are accepted into any research degrees in marketing can apply for a tax-free scholarship offered by the School. Research students may become involved in research and teaching programs conducted by the School, besides their thesis work, and this may allow them to earn further income. In addition, the University offers scholarships that exempt you from tuition fees.
Academic staff at the School of Marketing have varied research interests, here is just a sample:
- Advertising Effectiveness
- Branding in the Wine Industry
- Brands: salience, perception, buyer behaviour and consideration
- Buyer Behaviour
- Consumption Behaviour
- Distribution and Retail Factors
- Empirical Generalisations in Marketing
- Entrepreneurship
- Marketing Strategy
- Personal Selling
- Price: promotion, change and demand
- Quantitative Marketing, Statistics and Models used in Marketing
- Services Marketing
- The Firm and its Revenue Streams
- Wine Industry
- Wine Trade Issues
To search for a Research Supervisor, please visit the Research Degrees website.