Bachelor of Management (Marketing)
The Bachelor of Management (Marketing) integrates elements of contemporary research in marketing with practical application, providing students with a well rounded understanding of the complexities of marketing management.
Marketing involves more than advertising, public relations and selling. It requires a sound understanding of how markets actually 'work' and what 'drives' buyer behaviour.
We are unique in being the only marketing school in Australia
affiliated with a research institute, the
Ehrenberg-Bass Institute for
Marketing Science, giving our students access to leading-edge marketing
research commissioned by Fortune 500 companies.
The School of Marketing also offers the prestigious Ehrenberg Scholarship, an annual one year FEE-HELP scholarship for the most outstanding student enrolling in the Bachelor of Management (Marketing). Students who gain a TER of 95+ are eligible to apply for the scholarship.
Why study the Bachelor of Management (Marketing)?
-
benefit from the current knowledge from research at the Ehrenberg-Bass Institute for Marketing Science;
- the Marketing Planning Project;
- the flexibility to study another minor or major;
-
you can arrange your study program so that you can study overseas for one study period.
-
entrance into the Honours program on completion of your undergraduate degree;
-
the large number of graduates (more than 1300) working around the world.
Who will employ me?
The role will prepare graduates for work in the public and private sector in areas such as:
-
advertising;
-
public relations;
-
media;
-
brand & product management;
-
marketing;
-
market research;
-
communication;
-
and many more!
Download a copy of the current Undergraduate Marketing brochure (PDF 3385kb - download Adobe Acrobat).
Click here to register for important
updates and information from the School of Marketing.