Research Degrees in Marketing
Ehrenberg-Bass
Institute for Marketing Science
Research is a key part of the Ehrenberg-Bass Institute for Marketing Science and the School of Marketing's culture and activities. It is the way we generate new marketing knowledge that is relevant to the changing conditions faced by companies in Australia and overseas.
The School of Marketing has a very good record in publishing the results of our research, and these publications help to establish the credibility of our School internationally.
Our world class research performance means our programs and qualifications are respected nationally and internationally. The results of our research are fed back into teaching programs, ensuring they are kept "state of the art".
Students who take any of these research degrees will be offered research programs with the Ehrenberg-Bass Institute for Marketing Science.
The School offers Research Degrees at different levels:
Entry to any research degree is on the basis of previous academic results and research performance (if any), an interview, an essay and a presentation on an appropriate topic.
Full-time students who are accepted into any research degrees in marketing can apply for a tax-free scholarship offered by the School. Research students may become involved in research and teaching programs conducted by the School, besides their thesis work, and this may allow them to earn further income. In addition, the University offers scholarships that exempt you from tuition fees.
Research interests include:
- Advertising Effectiveness
- Branding in the Wine Industry
- Brands: salience, perception, buyer behaviour and consideration
- Buyer Behaviour
- Consumption Behaviour
- Distribution and Retail Factors
- Empirical Generalisations in Marketing
- Entrepreneurship
- Marketing Strategy
- Personal Selling
- Price: promotion, change and demand
- Quantitative Marketing, Statistics and Models used in Marketing
- Services Marketing
- The Firm and its Revenue Streams
- Wine Industry
- Wine Trade Issues
To search for a Research Supervisor, please visit the Research Degrees website.
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