Bachelor of Marketing and Communication
The Bachelor of Marketing and Communication is the first of its kind to be offered anywhere in Australia. It is the most complete marketing and communication program to be introduced in this country, combining both disciplines for what is effectively a three-year, fast tracked joint degree.
The program provides theory and practical skills relating to the changing global business environment; analysis of marketing applications over a range of media genres and marketing and communication issues; and understanding selected marketing and organisational communication structures and practices. Students will develop graduate qualities to effectively operate across a range of organisational structures and functions in both public and private sectors.
The Bachelor of Marketing and Communication integrates elements of contemporary research in marketing and communication, and practical applications in those areas. The program provides students with a well rounded and practical understanding of the complexities of marketing management and communication practices. Students undertake an industry placement where they obtain valuable practical and research experience within a professional organisation. They also have the opportunity to study overseas.
Why study the DBMN?
-
you gain knowledge spanning two disciplines for the same time as a single degree and with the same HECS fees;
-
you can benefit from the current knowledge from research at the Ehrenberg-Bass Institute of Marketing Science;
-
you can study two disciplines through the careful planning of courses from both streams;
-
you can arrange your study program so that you can study overseas for one study period.
Who will employ me?
The role will prepare graduates for work in the public and private sector in areas such as:
-
advertising;
-
public relations;
-
media;
-
arts;
-
marketing;
-
communication;
-
and many more!
Download a copy of the current Undergraduate Marketing brochure (PDF 3385kb - download Adobe Acrobat).
Click here to register for important
updates and information from the School of Marketing.