How can I improve search results for my webpage?
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To improve your search results for your webpage make sure the metadata and text within the page are optimised for the University search engine. To add or update metadata for a page please see our FAQ: "How to add metadata to my web page(s)?".
The important web metadata are:
- Page Title
- Keywords and Description
Page Title
The page Title of an HTML document is a descriptive name that appears in the title bar of the web browser when the browser is displaying that page.
It also appears in bookmarks, your history file listed in 'go' or 'history' menus, and is used by search engines. It is essential therefore that each page has a clear, meaningful title indicating its contents.
Example: School of Computer and Information Science, UniSA
Keywords and Description
The Keywords field should convey the subject matter of the webpage or resource.
Keywords should be expressed as words or phrases that describe the theme or content of the webpage or resource. Try to imagine the terms someone outside your area would use in a search engine to find information on your web pages. As a guide:
- always choose the most significant and unique words
- do not repeat keywords unnecessarily
- use both upper and lower case letters for initialisms and/or acronyms
- include synonyms, acronyms, alternative word endings, different spellings (eg color/colour; Student and Academic Services/SAS)
Example: SWSP, School of Social Work and Social Policy, swsp, social work and social policy
The Description field should contain a brief textual description of the content of the webpage or resource. This may include abstracts or summaries, or content descriptions.
Use complete sentences and good grammar; some search engines will use this summary in your displayed search results.
Example: Home page for University of South Australia, located in Adelaide, South Australia