Concept-Led Strategy
Concept-led (or driven) strategy uses the approach of senior managers setting, and internalising into staff, a small set of well constructed priority concepts (eg agility, innovation, quality) so that when staff make day to day decisions they intuitively apply the concepts. These concepts might be found by applying the Alexander Method.
For a fuller explanation of the overall philosophy please see this article. It has been found the approach can be used for any problem solving or project definition and thus any organisational change situation.
For as simple 'how to do it' two page document click here
For more details on some of these ideas please see papers/publications in the left hand menu