Cheeky design beats the pros
by Nicole Mikajewski
Beating
hundreds of professionals from Australia’s design industry, UniSA
student Hat Morgan is the wit behind the cheeky poster that was
chosen to represent one her favourite events in 2008 - the Adelaide
Fringe Festival.
"The Fringe is a whole month of vibrant Adelaide where the city is at its capacity – I was so shocked that my design was chosen to represent it," Morgan said.
The Bachelor of Visual Communications graduate entered her design in the "industry-standard" competition and came out on top against 304 entries from professional design companies and design students across Australia.
"I had originally designed the poster for an independent project – however halfway through the study period I thought of another idea that I really wanted to do. So I scrapped the Fringe poster as my assignment idea, but decided to still enter it in the competition," Morgan said.
Creating a collage of images from local street press, Morgan cut and pasted away to portray themes of the "unexpected" and "off-the-wall" that were outlined in the brief, while incorporating her own ideas.
"The
brief asked to show something with cheeky wisdom and a design that
would represent the light-hearted and fun atmosphere of the Fringe.
However I also tried to incorporate the obvious element of the
Fringe," Morgan said.
"In my design I showed cheekiness by putting glasses on the small Babushka doll. I included a fan made of Fringe ticket stubs – to show the festival’s accessibility, and the height difference between the dolls is to represent its appeal to all ages."
"The splash coming from the doll’s head is to represent the mind-blowing qualities that the Fringe embodies," she said.
Morgan hopes to use the achievement to get a creative foot in the door of Australia’s design Industry. "I would like to do something that is quite hands-on and that involves a lot of idea generation – perhaps in advertising," she said.
But not before taking some time off first. Along with using her design to represent the 2008 Adelaide Fringe Festival, she also won a four-day stay in Hong Kong with and a friend.