New leaf
Your Employer Brand attract-engage-retain
Brett
Minchington has written the most comprehensive book on employer branding
ever published. Faced with the challenges of an ageing population, declining
fertility rates, global skill shortages, increased migration and mobility,
and the importance of knowledge capture and transfer, the launch of Your
Employer Brand attract-engage-retain is timely.
Employer branding is concerned with building an image in the minds of
current employees and the potential labour market that the company, above
all others, is a "great place to work". The employer branding process is
about building and sustaining employment propositions that are compelling
and different and its success lies in the ability of an organisation to
deliver on its employment promise.
Minchington's book presents a number of solutions to the complexities facing
organisations today as they address the challenges of attracting, engaging
and retaining talent in their organisations.
The book is highly recommended for company directors, CEOs, MDs and senior managers from industries and companies of all sizes responsible for the effective management of people in their organisations.
The book details of how leading global brands such as Microsoft, IBM,
Goldman Sachs and Coca Cola Amatil are implementing their employer brand
programs to build competitive advantage.
The book details the Employer Brand Excellence FrameworkTM, an innovative
strategic workforce planning tool developed by Minchington to assess,
develop and evaluate a firm's employer brand program.
The book also includes contributions from leading Australian academics,
Professor Mike Ewing (Monash University) and
Dr Steve Goodman (University of Adelaide).
Your Employer Brand is available for purchase online at
www.collectivelearning australia.com