Hypothetically speaking
So you're the marketing manager of an Australian wine company. It's a company that has been owned by your family for generations and you have the job of expanding into the Asian market.
What happens if just about everything that could go wrong – goes wrong? How would you meet the challenges that the export experience might demand, what are your strategies, who would you ask for help and would the business survive?
It is the nitty gritty of managing this scenario that will be explored by a panel of experts at UniSA's Division of Business Hypothetical, Across the wine-dark sea – A testing tale of Asian export exploits on Monday March 27, 2006 at the Adelaide Convention Centre.
The event has been planned as a value-added networking opportunity – a chance to mingle with graduates, business leaders and industry experts, while following through a notional business scenario.
The story-line will explore the intricacies of an international business venture into Asia, looking specifically at the red wine market. The panel will delve into various legal and ethical dilemmas, financial crises, political red tape, cultural barriers, and even a love interest; with each member being asked to draw upon their individual expertise to address specific situations.
Hypothetical moderator for the event is Chris Rees, State Manager at Austrade. His expertise in helping South Australian businesses succeed in export markets will give him some special insights in asking the tough questions. Rees was Australia's first Consul and Trade Commissioner in Fukuoka, Japan, and has served in Hong Kong as Senior Trade Commissioner and Deputy Consul General. He has considerable experience in leading hypothetical discussion and his knowledge, professionalism and charisma guarantee a witty and lively discussion.
The seven-member panel of experts includes Adjunct Professor and former Lord Mayor of Adelaide, Alfred Huang (authority on China); Brian Hayes QC (international law expert); Leonie McKeon (Chinese language and cultural advisor); Vicki Arnold (specialist on exporting wine), Leigh Albertson (international lending and banking authority); Professor Larry Lockshin (wine marketing expert) and Ian Henschke (journalist and media professional).
By design the hypothetical is dynamic. At times fiery, often probing and
sometimes humorous, this hypothetical promises to be both entertaining and
educational.
Make sure you don't miss this opportunity. Tickets are $35 (for UniSA
alumni, staff and students and early bird bookings before March 10) and $45
thereafter.
For further information and ticket sales, please call Melissa Ellmers on
(08) 8302 0753 or visit
www.business.unisa.edu.au/hypotheticals