Ehrenberg-Bass Institute for Marketing Science
The Wine Marketing Group has unique skills in strategy and marketing at each of these levels:
The understanding of these complex business processes stems from in-depth research and experience into basic consumer choice processes.
The Wine Marketing Group can provide detailed analysis of current sales and recommendations for growers, wineries, and distributors of all sizes. We specialise in marketing plans for small and medium sized wineries, both domestic and for export.
The Wine Marketing Group, as part of the Ehrenberg-Bass Institute for Marketing Science of the School of Marketing, has strong market research capabilities, including a computer-based 25 seat telephone centre, and exert services in focus groups, interviewing, and observational research.
Please contact us for further information.
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