Sustainable Marketing Research Group
Head: Dr Anne Sharp
Today we are faced with a host of environmental challenges - pollution, loss of biodiversity, and climate change. Our consumption is the cause of much of this.
To tackle these challenges effectively, society needs to make consumption changes. But in order to change, consumers must first understand what they need to do and why.
UniSA's Ehrenberg-Bass Institute established the Sustainable Marketing Research Group to focus on these issues.
One of the current flagship projects is a partnership role in the new Seafood Cooperative Research Centre where research is being undertaken into the issues associated with seafood purchase and consumption.
Also strong on the research agenda is benchmarking consumers' knowledge and behaviour in relation to climate change and biodiversity.