Research groups
Our research centres around these six key research groups:- Advertising Research Group
led by Associate Professor Rachel Kennedy - Brand Equity Research Group
led by Associate Professor Jenni Romaniuk
- Buyer Behaviour & Marketing Metrics Research
Group
led by Professor Malcolm Wright
- Media Research Group
led by Dr Erica Riebe
- Pricing Research Group
led by Associate Professor John Dawes
- Sustainable Marketing Research Group
led by Dr Anne Sharp
- Wine Marketing Research Group
led by Professor Larry Lockshin
Select the links above to learn more about our core research groups.