Media Research Group
Head: Dr Erica Riebe
Changes in technology have meant that people now squeeze more and more media
into their lives.
But what does this mean for advertisers trying to use these media to
transmit their messages to potential buyers of their products? What are the
more cost effective media options? And what does this mean for media
companies? Should they be moving to cross media ownership? How should they
be promoting their medium?
The Ehrenberg-Bass Institute's Media Research Group is dedicated to
answering these questions. The group works closely with the other Institute
research groups and aims to improve the effectiveness of advertising
placement decisions.