Market research capabilities
Our discoveries give meaning and context to marketing research, turning data into insightful and meaningful strategy.
Experts to answer all questions
The Ehrenberg-Bass Institute has the largest team of full-time
marketing scientists working in Australia. They are experienced in market
research design (qualitative and quantitative), analysis and preparation
of results.
Researchers not only present the findings but identify which findings
are important (and which are not), explain why the brand is behaving the
way it is, and predict customer response.
This expertise and capability has been recognised by many leading
Australian and international organisations including the Australian
Research Council who have awarded the Institute a number
of strategic grants.
In-house telephone assisted phone room
The Institute maintains an in-house
computer assisted telephone survey facility.This facility means that all aspects of
operations (including data collection) can be undertaken in-house.
As well as telephone surveys, we are also equipped to hold focus groups,
in-depth interviews, on-line surveys and to undertake mystery shopping
research.
To learn more about our market research capabilities, or to speak with one of our Senior Research staff about a specific query please contact us.