About the Ehrenberg-Bass Institute
A world-class research institute disseminating real scientific knowledge and dramatic discoveries about marketing to corporations around the globe.
Our research aims to uncover law-like patterns and relationships, and then build empirically grounded theory to explain and predict buyer behaviour and brand performance. This emphasis on scientific laws, that hold over time, distinguishes our work from much research in the marketing field.
Select the links in the left hand navigation menu to learn about the Institue's name and legacy, access our annual reports, find out about our three advisory boards and meet our key research staff.
