The School of Marketing is home to the Ehrenberg-Bass Institute for Marketing Science, one of the world's leading centres for research in marketing. The institute makes fundamental discoveries about consumer behaviour and advises international firms such as Coca-Cola, Unilever, Turner Broadcasting and Procter & Gamble.
The institute's cutting-edge research is embedded into the School of Marketing curriculum, providing students with the opportunity to learn from the same marketing scientists that advise senior marketing executives from all over the world.
Research degrees with the Ehrenberg-Bass Institute
The Ehrenberg-Bass Institute gives research students the opportunity to earn a professional income and gain fantastic industry experience while studying.
While completing a research degree (honours, masters, PhD) our students have the unique opportunity to earn an income through conducting research for commercial clients and teaching at the School of Marketing.
Exciting research areas include advertising, sustainable marketing, wine marketing, pricing, buyer behaviour and media.