For the fourth year running, Match Studio worked with the South Australian Police (SAPOL) to develop a media campaign to address a social challenge. In 2019, there were two topics: driver distraction and driver fatigue.
Of all fatal road accidents in Australia today at least 20-30% are due to driver fatigue. Research shows that drivers who have been awake for 17 hours or more are at the same level of risk of crashing as those with a 0.05 blood alcohol level.
To address this issue and raise awareness for driver safety, SAPOL briefed 19 teams of UniSA final year Communication Design students. Their objective was to create original social media campaign to be further developed and used throughout the state in the coming year.
The 19 teams presented their campaigns to representatives of SAPOL and UniSA academic teaching staff on 6 November. Four teams from the original 19 were selected to present their concepts again on 13 November to the Minister for Police, Emergency Services and Correctional Services, Mr Cory Wingard.
Academic facilitators: Dr Jane Andrew, Dr Doreen Donovan, Lynda Kay, Melinda Gaughwin and Chris Thornton.
