Abstracts and Biographies:
Poster sessions
Negotiation on-line: Does the medium make a
difference?
|
Jaime Tan
|
| Traditional theories of
negotiation in social science have been mostly based on face-to-face interactions
(Bazerman and Carroll, 1987; Johnson and Johnson, 1997). However, with the advent of new
communication technologies and the rise in the number of virtual work organisations, there
is an increasing reliance on computer-mediated communication between individuals,
especially in this emerging global economy. Electronic media, such as emails and computer
conferencing have allowed remote individuals to overcome temporal, geographical and even
hierarchical barriers. It is not unimaginable that individuals may be using such
electronic media to negotiate conflicts with other virtual workers in the world. Thus, it
is becoming increasingly important to re-examine the assumptions that traditional
(face-to-face) negotiation is based on. Because the primary medium of most electronic
media is plain text, electronic communication is likely to contain impoverished dynamic
personal information and feedback, thus the general assumptions that apply to traditional
negotiation may not apply to electronically-mediated negotiation. |
| ...................................................................... |
| Jaime
Tan is a
second-year PhD student currently enrolled in The University of Melbourne.
She is interested
in examining the differences in the negotiation process across different mediums of
communication, specifically between face-to-face and electronically mediated negotiation.
She came to Australia, from Singapore, to pursue her graduate and now post-graduate studies. |
| |
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