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About us

Director: Associate Professor Gary HowatDirectors' overview

The CERM Performance Indicators (CERM PI ) Project has been in existence since 1990 with a vision to facilitate quality management in the leisure industries. Initially, collaboration was mainly with managers of local government indoor sports and leisure centres in Australia. Subsequent collaboration included a range of leisure industry segments and university colleagues in Australia, New Zealand and the United Kingdom.

CERM PI and industry partners have developed protocols for reliable data collection and have compiled a range of performance indicators for efficiency, customer service quality (CSQ) and appropriateness of services. The performance indicators and related demographic data allow for improved operational decision making, including regular internal and external benchmarking against similar operations.    

21 Years of Industry Partnerships

Mr Neil Butcher (left) and Professor John Benson

2011 marks 21 years of industry partnering between Australasian public aquatic and leisure facilities and CERM Performance Indicators (CERM PI) Project, within the Centre for Tourism & Leisure Management, School of Management at UniSA. The CERM PI Project was initiated in 1990 with a vision to facilitate quality management in the leisure industries. Initially, collaboration was mainly with manager of local government indoor sports and leisure centres. Subsequent collaboration included a range of leisure industry segments and university colleagues in Australia, New Zealand, USA, Taiwan and the UK. Working with industry partners, CERM PI has compiled a range of performance indicators for Operational Management, Customer Service Quality and Appropriateness of Services. The performance indicators and related demographic data allow for improved operational decision making, including internal and external benchmarking against similar operations.

Cathie Bloxham, Raylene Jones, Jessica Alikaris 

This 21 year milestone was celebrated on Friday, 11th November in Adelaide.  Invited guests included Professor Gerry Griffin, Pro-vice Challencellor of the Division of Business, UniSA;  Professor John Benson, Head of the School of Management, UniSA, UniSA academic and professional staff, current and past employees of CERM PI, industry colleagues and members of the Centre's Advisory Board.

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